Alfons Michels is a senior product marketing manager at DataCore. Being in the IT industry for more than 30 years, he still knows magnetic-core memory and has an attitude of always looking at the bigger picture. Even when working for hardware and cloud providers, Alfons has held various roles with one constant theme during his career: software and services. In his current role, he is focused on bridging the gap between the business needs of our customers to what they can achieve with our technology and his motto is, “Make IT happen!”